Ultimately, Facebook relies on people coming to the Facebook site to view friends profiles, see updates and maybe less than 1% of the time to click an ad. If people continue to use outside programs which integrates all social media into one stream of updates like meebo's new iPhone app, and TweetDeck Facebook's revenue model will start to lose traction. This is one possible way Facebook could lose it's crown. For now Facebook is king of the castle and myspace like geocities before it is fading form the mainstream.
Apps like TweetDeck from Adobe allow users to view both Twitter and Facebook Status Updates at the same time without even opening a web browser. This format damages Facebook's revenue model but leaves Twitter in good shape, without a revenue model, yet. Read a hilarious fake news story about Twitter's 'NEW' revenue model.
ADDITIONAL READING: "The War of the Social Networking Giants" BY: Sandra Charan
...the next step of social media is full mobile/smartphone integration of personalized streams of information. The winner of the race will be the simplest, user-friendly mobile integration not necessarily the first.
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