Thanks to one of my favourite e-newsletters. The Silicon Valley Insider Chart O' D' Day -or in less irish terms "of the". Today's chart confirm something I've suspected all along: Facebook might serve up more display ads than anyone else, but they are the cheapest. The next cheapest? Email.
Thanks to a chance phone call from Richard at the Goodline Group I was reminded of the power of permission marketing. Beyond permission marketing is a strong strategy for the customer focused businesses of the future. Today organizations are clamouring just to get people to see them in a world full of marketing and advertising.
Some users ignore them entirely. Some users click them all the time with no intention of taking any further action. Some users are playing games when they click an ad and really just want to back to their game. Some users are doing research on your use of the ads and where you direct them with that ad. Some users genuinely connect with your brand. It's challenging but at this time and when used right represents strong current and better future marketing value.
It was announced today during Zuckerberg's Web 2.0 interview that 250 million facebook users are daily users. 50% of users come back everyday. Last I hear the average user spends almost an hour on facebook each day. I like Facebook advertising and I advocate it for many reasons; especially targeting and related brand awareness. For more on this please see Facebook Advertising: Beyond the Click. Below I have embedded Zuckerberg's 60 minute 'interview' at web 2.0 today.