Marketing Director

Fuelling your Social Media body

Photo: law_keven. Remixed under Creative Commons.
I am a sedentary individual who loves food that tastes good and is bad for us. I have become increasingly unhealthy in the last 10 years. This has led me to have to climb a giant mountain that is my cheeseburger infused physique. That climb started a few weeks ago.
As a member of the Vancouver Board of Trade I've had the opportunity to meet many different and interesting business professionals. When I met @CoryFry of @ThinkCOS it was a great connection. His company offers health and wellness services to large organizations as part their benefits packages. He invited me to a few bootcamps where I got my lazy butt kicked.
Photo By: Amanda Slater. Remixed under Creative Commons.
After falling off that train and neglecting my need to exercise, I was later contacted by the Principal at Think COS to discuss how I could contribute to his organization by consulting around technology. I met with Antonio at a coffee shop near my office one sunny afternoon. Antonio's business acumen, his sheer desire to succeed and his genuine interest in improving the health and wellness of everyone were inspiring. I recognized him from somewhere but couldn't remember where.

I then realized that he was the trainer from the bootcamps. Not only does this guy work 12 hours a day on his business but he also runs the bootcamps to ensure that the exercise is quality and attendees are getting the most out of the experience. At the end of our talk he invited me to join him down at Kits beach Saturday mornings at 9am for a beach side bootcamp. It was that bond that began me on this road to a healthier lifestyle. Someone else was willing to go the extra mile for me and a complete stranger at that. I was floored and Saturday morning hurt but it's been great ever since.

I didn't think about how important what I am eating is to this experience until I was watching this documentary about the making of a hollywood film in Kansas by a father and son team. The movie starts at the exact moment that got me to thinking. Even those who are in the best shape need to be conscious of what they put into their bodies.
By: Paul Kelpe. Remixed under Creative Commons.
What one puts into the machine is so important to determining what one gets out of the machine. The same is true for social media, networking and business in general. What you get out of it is all about what you put in. So what are you putting in your social media machine? Human communications, promotional messages, marketing? Consider what is working in the space. Companies that are putting positive intentions, positive messaging and a true concern for customers into their social media machine are enjoying success on social media. See @Starbucks (big), @GranvilleMag (small).

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