Marketing Director

With Glowing Hearts: The Social Release

Andrew & Jon
When I first met Andrew Lavigne and Jon Ornoy they were two guys with a dream to tell a story. At first it wasn’t clear what or who that story would be about. That was almost two years ago and now I know they have succeeded in telling a story that is full of hope, possibility and change. A true story about an amazing time in the history of humanity and Vancouver.

The shooting of the 30+ hours of film is complete but post-production is a very expensive process to get done right so it’s time that we turn this project inside out and that’s exactly what we intend to do with a social media campaign unlike any other.

The campaign turns to the community at-large to support the completion of these important stories. In a Tweet and Toonie ($2) Torch Relay we hope to raise the $10,000 necessary to complete post-production of the film. Some stories need to be heard and this is one of them. This is a story about communities, for communities and now with our efforts, toonies or tweets made by communities.

For just $2 you can become a producer: your name will appear in a word cloud much like this. A $2 donation will show your name in size one font while a $200 donation will show your name in size 100 font. All fonts are proportional to the largest contribution. An image will be posted of the cloud and made available as a poster.

Enter to win a producer credit and copy of the film with a tweet: You can also enter to win a weekly prize of a DVD or digital copy of the film and a $20 producer credit (size 10 font). Each tweet represents an entry. winner will be chosen at random. All you have to do to enter is tweet one of these messages:
  • I am a proud supporter and hopefully winner of a copy of the film #withglowinghearts and a producers credit!
  • Only $2 makes me a movie producer #withglowinghearts
  • I am entering to win a film credit and a copy of the film #withglowinghearts
  • Support local documentaries. Become a producer #withglowinghearts
    The film follows four different people who all work and live in Vancouver's downtown eastside (one of the poorest postal codes in Canada) and how social media acts a beacon for social change for each person in different ways.

    April Smith started out down and out, but through the power of social media and her drive to succeed she became an entrepreneur and community activist for a community in need of leaders like her. Her story is at the heart of the message in With Glowing Hearts.

    Garvin Snyder is a self-declared 'binner' who utilized empowering social media programs - Megaphone Mag and Hope in the Shadows Calendar and photo contest - to create positive change in his own life and leads those around him to see the power of real life social media.

    The True North Media House is a virtual space for media creators to join together for a variety of reasons. It was born during the lead up to the 2010 Vancouver Winter Olympics and began with an idea and a dream a group of passionate individuals. Dave Olson and Kris Krug spearheaded the project and are featured prominently in With Glowing Hearts.

    Irwin Oostindie is an advocate for social change who has been working for 6 years to bring to life a vision of something different, something called W2. W2 is an initiative born from social housing protests outside Vancouver's famous Woodwards building in 2002. W2 is now Vancouver's most impressive collaborative project in the mind of this lone blogger. W2 is what it is because of dedicated visionaries like Irwin.

    The Unfinished Press Release:

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