Marketing Director

The importance of social media to business looms large @ Massive Tech Show 2009 Pt. 1

- A sculpture near Robson Square in Vancouver from blog.theta.ca/tag/photography/

On April 1st 2009 Vancouverites awoke to snow, slush or rain as temperatures dipped below freezing. At UBC Robson Square in the heart of downtown Vancouver directly below bustling Robson Street between the Art Gallery and The Law courts a world contrasting the weather was humming.

A hidden secret lay waiting underground covered with tarpaulins and a construction site. On that cold rainy Wednesday in April, Robson Square played host to a five year tradition; The Massive Technology Show. Massive, as it’s known, has been connecting business and technology since 2005. Lindsay Smith, Massive founder, was inspired after working as CEO and co-founder of Techvibes.com, a web portal that markets high-tech companies to the masses. Her career in technology started in 2000 when she co-founded GeekRave Productions.

Inspired through her work with Techvibes Lindsay saw an opportunity and felt strongly that because technology is good for business; business needs to be more closely connected to technology. This year at The Massive Tech Show business and technology learned a lot about one another and will learn more as the Toronto show happens in May.

The connection between technology and business is becoming increasingly important for all businesses of all sizes, particularly small ones.

Whistler - Vancouver Legend Shane McConkey lived life over the edge for 39 years.

Bookmark and Share






RIP: Shane McConkey

For more information please view Shane McConkey's Wikipedia page. -Speechless.

What is Crowdsourcing? A Cloudsourced Post









Bookmark and Share

Crowdsourcing... the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.

The term has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticism.

-http://en.wikipedia.org/wiki/Crowdsourcing


Video Explaining Crowdsourcing:


A
quick and simple explaination. It has subtitles so if you have no sound you can still watch and is safe for work

4 Ways to better manage in a 'Crowd':
  1. Crowds should operate within constraints. To harness the collective intelligence of crowds, there need to be rules in place to maintain order.
  2. Not everything can be democratic. Sometimes a decision needs to be made, and having a core team (or single person) make the ultimate decision can provide the guidance necessary to get things done and prevent crazy ideas and groupthink from wreaking havoc on your product.
  3. Crowds must retain their individuality. Encourage your group to disagree, and try not to let any members of the group disproportionately influence the rest.
  4. Crowds are better at vetting content than creating it. It is important to note that in most of the above projects, the group merely votes on the final product; they do not actually create it (even at Cambrian House, where the group collaborates to create the product, individuals are still creating each piece on their own and the group votes on whose implementation of an idea is best).
-Josh Catone, readwriteweb.com


Crowdsourcing lessons from Africa with Txteagle creator Nathan Eagle:



It's a little long but, 21 minutes into the video he gets into mobile crowdsourcing in Africa. Crowdsourcing is cutting-edge and feasible in this region were a lot of people are unemployed.

Some crowdsourcing examples mentioned in the video are:
  • citizen journalism
  • translating of languages across Africa
  • dictionary building
  • marketing & sales
-Ignatia Webs: eLearning techtales with social media in low resource and mobile settings, "mobile projects and crowdsourcing in developing countries"


A Tweeter's Perspective:

"I enjoy the crowdsourcing and serendipity the best on Twitter."
-@CherylSmith999

This post was created entirely from content discovered through the interwebs(cloudsourcing). All sources are as quoted.

What do you think of crowdsourcing, cloudsourcing and/or this post?