Marketing Director

Speaking: The greatest audience is the toughest crowd

I love speaking. To any audience. Whether they love what I am saying or don't get it I learn an amazing amount about myself and about other people everytime I have the opportunity to speak in front of more than a few people. When different groups ask me to speak I am quick to accept which often makes for challenging times; both in regards to the availability of time and the time to prep for your audience.
This summer I was lucky enough to speak to a variety of different groups. Two audiences really stuck out for me this Summer. One was possibly the toughest audience I've spoken to and the other may have been the audience I was most nervous to speak with.

Nufloors and Social Media
View more presentations from Kemp Edmonds
The first was a talk on a Sunday morning at the end of Nufloors Canada's Conference in Courtney on a Golf Course. Perfect setting smart event. I was treated to arguable the most authentic stand up routine in all of Canada. The audience was franchisees of NuFloors flooring stores across Canada.
When I went into speak at the Disability Resources Network BC Conference at the Planetarium I was more nervous because I didn't know what to expect. The group was a bit of mystery to me, but through a few quick questions and a broad, diverse engaging presentation, I was able to deliver a great session. Attendees were given a chance to share their successes and best practices I only wish I had more facilitation power to ensure that everyone got a number of takeaways tailored to the session and not my prep(the presentation).
This is being published late, but I am fired up to deliver Fall highlights in a post soon. Leave me your feedback or queries always up for a good thought.

TMI: Too Much Information


Decades ago (2 or 3 decades to be exact) we couldn't get enough information. When the Encyclopedia Britannica person came to our door we couldn't wait to buy the $1000+ set of soon to be outdated books.

The world has changed. I remember over a year ago when I turned a fellow instructor at BCIT onto Twitter. He was super excited to start. He couldn't get enough. When he didn't have time to read stories he would 'favourite' them on his Twitter app. One day he turned to me in passing and said, "Hey, Kemp when do I read all these great stories I found on Twitter?"
"Uh-oh" I thought. How do I break it to him? How do I help someone who was desperate for more information in the before (the 1980s) understand what the reality of too much information means in the 21st century. I decided to put it to him straight...

"It's time to give up," I said.

It was true. He had to change the way he thought about information. We all do in a world where we can search for the latest links on education in an instant. I had thought him how to tap into the latest news on social media, technology and digital media, but was it for the better? Or for the worse? He now had access to more information than ever before but he had to sift through it. He had to evaluate it and he had to decide if it was worth his time to read.

The reality like my current favourite read: "The Shallows" states quite clearly is that our brains are going through a transitional phase. We are building new pathways to move from spending tons of time in the stacks finding relevant information in books. To moving through the digital stacks learning how to find, filter and evaluate information. This is our future or the future of our media consumption. 

More than a year ago when I was employed part-time or a student I had time to do these three vital tasks: find, filter and evaluate. Now that time no longer exists. I rely on Techmeme, SmartBrief, Summify and others to do those tasks for me. Lucklily for me they do a damn good job. 

What will the future hold? As many have said the ability to curate and filter the best content will remain vital for people like me. But who will do the best job and as a recent article in Wired stated can a computer do it for me based on my previous posts to social networks like Twitter and Facebook? I sure hope so because I don't have the time, but I need someone to do the job. If you have anything to add I am dying to hear it so don't hesitate to tell me how you deal in the age of Too Much Information.


The State of WebTV in Canada, Part II: In the Trenches

Newcomers take aim at the incumbents
I've always been a huge enthusiast for WebTV: television programming that can be watched/streamed on demand through the internet. I haven't had cable TV for more than 2 years. I know some of you are saying wow while the rest are saying that you have never had cable or that you never watch TV; you my friends have already won. For everyone else in Canada there is a different reality.

If you never watch TV and you are still reading this post I salute you! I've spoken previously about the big three network holders in Canada: Rogers, Bell and Telus affectionately known at Rogebellus by some. Others add regional players Shaw (West) and Quebecor (East). This is the reality. It is not a problem. These organizations exist the way they do partly because as Canadians we built them to and we need them to or think we do.

Web television in Canada has come of age although it suffers from major flaws. Each of the Cartel members has associated content networks and broadcast channels, but they don't share; for the most part they covet and hold onto control to their detriment.
Telecommunications company Telus Corp. is urging the Canadian Radio-television and Telecommunications Commission not to allow its competitors to horde the content for the exclusive use of their subscribers. The company is the only one of the major telecommunications companies that does not hold television networks as part of its assets. This year, Bell Canada Enterprises Inc. bought the television network CTV, while last year, Shaw Communications Inc. purchased the television and specialty channel division of Canwest Global Communications Corp. -4.28.11 Source.
The federal broadcast regulator moved to block telecommunications companies from locking up their video content for their own wireless subscribers. -3.7.11 Source.
This is the biggest problem we are going to face in the future. In the US because of the vastness of the country and the multitude of providers this problem doesn't exist in the same way. Yes there are large content networks but they don't own all of or almost all of the means of distribution. In Canada the cartel does own those networks and they use that power to hold Canadians to the fire regularly.

Any Canadian internet connection/IP address in Canada can go onto CTV.ca, GlobalTV.com, MTV.ca or CBC.ca and watch any program that is made available on demand. Sure the quality isn't HD, the ads are incredibly repetitive and sometimes it stops working in the middle of show. On the other hand I don't have to watch 3 minutes of ads, I can watch programs whenever I want and only have to be able to access the internet to do it. This is the reality modern people want. Our lives don't dictate availability at certain hours. We are dedicated to them. If you want people to watch your content make it accessible and charge a reasonable price.

There is freedom given to the viewer by PVR, Netflix and other ways of viewing media on your own schedule. This is what iTunes, Amazon and others who are making serious gains understand: the delivery system is just as much, if not more important than the item of delivery. Most media companies have realized this and they are turning the corner but what the future holds is uncertain and none of us can predict what will happen.

In part three of this series we'll chat about the current realities and possible futures of the state web television in Canada. In light of SOPA, PIPA and Bill C-32 concerns are growing about the state of freedom on the internet and how that effects all internet users. Canada continues to exist as an experiment in telecommunications marred by challenges. I love my country. I love my Canadian telecomms. At this point I wouldn't have it any other way. Can it get better? Yes. Will it? I and many others have already given up cable and a home phone line.

It already has.